We are nominated in the following categories:
- Best Use of Video
- Shopping Ads Campaign of the Year
- Best Use of Facebook / Instagram Ads
- Paid Social Campaign of the Year
CarCare Freaks - a growth curve far beyond expectations
Our campaign with CarCare Freaks is nominated in the categories Shopping Ads Campaign of the Year and Paid Social Campaign of the Year. The campaign's objective was to maximise the potential of Paid Social by increasing revenue and Return on Ad Spend (ROAS). By combining interest-based targeting, retargeting and dynamic product ads, we created an effective full-funnel approach that resulted in:
- Revenue increase of 864%
- ROAS of 19.93
- 625% more clicks
- Number of purchases increased by 968%
Our strategy included top-funnel activities to strengthen the brand and make CarCare Freaks more competitive, as well as bottom-funnel activities to maximise conversions. We used both video content and dynamic product ads to attract and convert customers.
In the top-funnel track, we implemented various video formats that showcased product features and created a personal connection with customers. Our approach also included seasonal themes and dynamic product category setups to ensure relevance and engagement.
This campaign stands out for its strategic focus on both top- and bottom-line results, as well as a robust dynamic setup that improves engagement and conversion rates.
Kalundborg Skov, Park, Have - when creativity meets business
Our paid social campaign for Kalundborg Skov, Park, Have is nominated in the categories Best Use of Video and Best Use of Facebook / Instagram Ads. The results that led to the nominations included:
- ROAS of 38.74
- 93% more clicks
- 179% more purchases
The success behind the campaign lies in a two-track video strategy that combined original and repurposed content to improve brand credibility and engagement.
The campaign focused on strengthening the brand during the off-season in preparation for the high season. A significant challenge was unfavourable weather conditions in June 2023, which affected demand. We adapted our strategies by adjusting the USPs and retargeting audiences to maintain effectiveness.
A large part of the effort went into producing videos that highlighted employees and their expertise, as well as products in use. The videos were used for both top-funnel and low-funnel activities, creating a personal connection with customers and demonstrating the products' functions and benefits. We implemented a full-funnel setup running “always-on” and supplemented it with seasonal campaigns to maximise visibility and engagement.
“I can't think of anything better than seeing my team succeed! So I'm almost bursting with pride! I know how hard the team works and what my talented colleagues are capable of, but it's still a wonderful recognition when others can see it too!”, says Head of Paid Social Nanna Gøbel.
We're holding our breath until 25 September
At the European Paid Media Awards, the judges place great emphasis on the overall strategy and the effectiveness of reaching the target audience. Implementation and creativity are crucial, as is the ability to demonstrate clear and compelling results.
We look forward to 25 September, when the winners will be announced, and hope we manage to add something new to the trophy shelf.
A big thank you to CarCare Freaks and Kalundborg Skov, Park, Have for an outstanding collaboration in 2023.
Good luck to all the other finalists!
