159% in revenue through strategic UGC video performance on Meta
At the beginning of 2026, lifestyle and jewellery brand By Sofie Sønderby entered a significant growth phase on Meta. To stand out in a market where personal connection and visual identity are paramount, we jointly decided to significantly increase our video efforts during the period from 1 February to 30 April 2026.
Results (1 February – 30 April 2026 vs. YoY)
Revenue
ROAS
Total purchases
Add to cart
CTR
Clicks to web
Video views
The strategy centred around a carefully considered UGC-driven (User Generated Content) creative strategy. Rather than polished, traditional commercial video, we leveraged a broad and authentic mix of raw files and creatives: inspirational and lifestyle content, personal recommendations from real customers, and not least founder-narrated videos featuring Sofie Sønderby herself. By processing and optimising this content into sharp ad formats, we succeeded in building an extremely high level of engagement, which served as the primary driver of the entire account's performance.
The collaboration between the creative setup and Meta Ads
This case is a prime example of the raw power that emerges when a well-thought-out UGC video strategy is used as the core of paid advertising. Although we did not produce the videos from scratch, our role as a performance agency has been about strategic post-production: transforming raw files and source material into structured ad formats that work directly with Meta's algorithms.
How the UGC format became an algorithm engine: Authentic videos that speak on a personal level retain users significantly better than traditional sales ads. The dramatic increase in video views instantly sent positive relevance signals to Meta. When video content generates such massive awareness and engagement, the platform rewards the ad account with cheaper and more effective impressions. This meant we could distribute the other tactical and graphic formats far more cost-effectively than before.
The synergy between founder storytelling and conversion: The personal videos in which Sofie Sønderby herself told the story behind the products built the necessary trust, while the visual inspiration and lifestyle videos sparked desire. When the performance specialist coupled this creative impact with targeted funnel management, the click-through rate (CTR) exploded. This drove significantly more visitors to the webshop, resulting in a solid lift in add-to-cart actions and an impressive, triple-digit revenue growth.
The videos used for Meta Ads
The creative format as your strongest growth engine
The By Sofie Sønderby case underlines an important point for modern e-commerce businesses: Authentic video content in the form of UGC and personal storytelling is no longer just a supplement to branding. It is the foundation for a healthy and scalable performance economy on social media.
By building campaigns around formats that communicate on a personal level, you are able to lower the cost of attention and significantly increase efficiency across the entire account. The result shows a massive uplift in the number of purchases and a complete doubling of total revenue.
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