Behind the scenes with FLOWR: A creative shoot at Moesgaard Beach
At Searchmind, we have had the pleasure of collaborating with FLOWR for over five years, and it has been a partnership defined by great laughs, creative ideas and professionalism. This day at Moesgaard Beach was no exception. We headed out for a shoot to capture FLOWR’s beautiful bouquets in the perfect autumn light, while also enjoying relaxed and enjoyable conversations along the way. Our Lead Videographer, Jonas Sandbjerg Hansen, made sure all the technical details were in place so we could capture the stunning photos and videos that show what FLOWR is all about: an online flower shop selling beautiful, fresh bouquets.
Creative collaboration: Visualising FLOWR’s brand
FLOWR doesn’t just have a strong brand — they also offer a service that truly stands out. We have worked closely with FLOWR to create content that not only showcases the beautiful flowers, but also the exceptional service that comes with them. Fast and free delivery, a 5-day freshness guarantee, and what you see is what you get – these are the messages we strive to communicate through both photo and video shoots. The finished images and videos will be used on FLOWR’s website and as part of their autumn material for upcoming marketing campaigns.
Statement from Emilie Bendix, Digital Coordinator at FLOWR:
"We have a really great collaboration with Searchmind, and it is always a pleasure to be on a shoot with Jonas. Over time, we have produced quite a few projects together, where he has demonstrated a strong understanding of our wishes and contributed creative ideas. Together, we have created a new and recognisable visual style for FLOWR that sets us apart from the competition."
Autumn shoot at Moesgaard Beach: Technical precision and creative vision
The day started early with filming in our backyard, where the soft autumn light gave us the first perfect shots. We then drove to Moesgaard Beach, where Jonas’ home-built Volkswagen Transporter served as both transport and a flexible setup for the camera team. Here, we integrated FLOWR’s bouquets into the scenic surroundings, working with light, composition and camera technique to capture the perfect autumn aesthetic. It was both professional and relaxed, with room for technical precision and plenty of great conversations.
Statement from Jonas Sandbjerg Hansen, Lead Videographer at Searchmind:
"Working with FLOWR is always a pleasure. There is a really great atmosphere, and it is clear that their passion for flowers is also reflected in the way they work. At Moesgaard Beach, it was important for us to use the natural elements to highlight the details of the bouquets, while maintaining the high quality in the video and images that can be used for FLOWR’s marketing."
A strategic partnership for strong visual content
At Searchmind, we are proud to be part of FLOWR’s journey. Our collaboration is not just about creating visual content, but about ensuring that this content also supports FLOWR’s overall strategy. The images and videos created at Moesgaard Beach help FLOWR communicate their brand and service to customers in an effective and visually appealing way. We look forward to continuing the collaboration and creating more content that is not only beautiful, but also functional and targeted to their customers.
