Google Search Console is an indispensable platform for webmasters and e-commerce specialists. It is exciting to follow how Google continuously adds new features to the tool – and some of the latest updates are truly worth paying attention to. While some updates may seem like things that should have been there from the start, there are also features that genuinely add value, especially for those working with e-commerce.
New feature: Define shipping and return information in Google Search Console
One of the newest updates is the ability to define shipping and return information directly in Google Search Console. Previously, you had to use a Merchant Center account to configure this information, but now you can do it directly in Search Console, saving time and making it easier – especially for those who are not used to working with Merchant Center.
Implementing shipping and return info in Organization Schema
Another exciting feature is the ability to implement shipping and return information in your Organization schema markup. This allows you to define general shipping and return details at the organisation level, while also being able to specify details for individual products if they differ from the standard. This means your customers receive accurate and relevant information, which can improve their experience and at the same time increase your visibility in search results.
How does it benefit your e-commerce?
These updates provide more opportunities to optimise the user experience on your website. By making shipping and return information easily accessible, you can both improve the customer buying journey and ensure they find the most relevant information quickly and efficiently. Furthermore, the improved visibility on Google can help your store become more prominent in search results – an important factor in attracting more customers.
Concluding thoughts
These updates from Google Search Console are part of a broader trend where e-commerce websites are gaining more opportunities to optimise both visibility and user experience. It is a good idea to keep an eye on the ongoing changes and consider how they can help improve your webshop. This functionality is gradually becoming available in all languages, so it is only a matter of time before everyone gets access.
