Paid Social

Paid Social is a powerful channel for performance marketing, giving your business the opportunity to brand itself directly to your target audience and generate measurable results. At Searchmind, we tailor your Paid Social strategy across the market's strongest social platforms to ensure optimal visibility and engagement. We apply the right technical and creative strategies to activate new and existing customers in a way that maximises the impact of your investment.

We are brand and business enthusiasts who ensure that your visual presence on social media contributes to both the bottom and top line, based on the strategy we have developed together. Through continuous optimisation and testing, we ensure that every ad delivers maximum return and drives growth. Our goal is to maximise performance and create scalable results, so that your Paid Social strategy not only strengthens visibility, but also drives growth and contributes to your business's success.

Paid Social is an effective channel for engaging your target audience and guiding them through the customer journey. At Searchmind, we help capture attention, engage customers and drive conversions through targeted ads on platforms such as Facebook, Instagram, LinkedIn, Pinterest and TikTok.

In the top funnel, we use Paid Social to build brand awareness and reach new customers with engaging content. In the mid funnel, we maintain interest through retargeting and personalised ads that keep customers engaged. In the bottom funnel, we focus on driving conversions with calls-to-action and follow-up offers.

By integrating Paid Social with channels such as PPC, SEO and email marketing, we create a cohesive strategy that delivers a consistent experience across platforms. This maximises the value of your ad spend and drives growth that supports your business objectives.

Paid Social works best when combined with creative and visually engaging content. At Searchmind, we produce both bespoke videos and creatives that capture your target audience's attention and communicate your message in an authentic way. Through compelling videos, images and graphics, we create content that speaks directly to the customer's needs, interests and behaviour.

We tailor the creative content to the specific platform formats and audiences, ensuring that the ads not only capture attention but also engage and motivate users to take action. This approach increases the relevance of your ads and creates a stronger connection between your brand and your target audience. If you already have your own creative materials, it is also possible for you to supply them to us in the respective formats, and we will ensure they are implemented in your Paid Social strategy.

Since 1 February 2026, we have executed a new strategy focused on scaling and efficient use of the advertising budget. Our efforts have been concentrated on three primary areas:

• Restructuring of ad data: The entire account structure has been rebuilt to ensure full transparency and efficient scaling across platforms. A stable platform has ensured that vital metrics such as CPC and CTR have remained consistent despite increased volume.

• Focus on Middle and Bottom Funnel: We quickly identified a large untapped potential in the lower part of the funnel. By allocating resources specifically to these layers, we have optimised the balance between volume and efficiency.

• Aggressive scaling with quality content: We have significantly increased ad spend to capture market share among purchase-ready audiences. The success is driven in particular by the synergy between our technical setup and the sharp messaging in the quality content that Sofie Sønderby herself delivers. This formula has had a rapid impact on overall results.

We began the collaboration with a strategic workshop to ensure that pains, gains and objectives were aligned. To increase brand awareness, even outside peak season, we chose to implement two campaign tracks: a top-funnel and a low-funnel. The top-funnel focused on long-term brand building, including during the off-season. In the low-funnel, we specifically targeted those who added products to their shopping cart or showed interest in specific products. This strategic move was designed to convert interest into concrete actions and increase the chances of conversion.

Our strategic approach has delivered results that significantly exceeded Kalundborg Skov Park Have's objectives. Despite a summer with challenging weather conditions in 2023, which directly affects demand for the business, we succeeded in significantly increasing performance from Paid Social. The result has been a notable growth in ROAS, indicating an efficient use of the advertising budget as well as overall business growth. We are continuing the collaboration to unlock Kalundborg Skov Park Have's potential even further than before.

Our strategy has been aimed at increasing Dyberg Larsen's revenue in both Denmark and Germany. To achieve this, we implemented a full-funnel setup with both push and pull activities through differentiated objectives. For maximum effect, we have worked across other platforms such as email, SEO and PPC, as well as user optimisation on the website.

Our collaboration with Dyberg Larsen has significantly improved their online sales and customer traffic. With a targeted full-funnel strategy and engaging video content, we have strengthened their brand and increased customer engagement. By differentiating products in the webshop, we have optimised sales without negatively impacting retailers. AI-based language versioning has made it possible to expand into new markets. The close collaboration has elevated their visual identity and advertising, which has increased revenue and made marketing efforts more efficient.