PPC
PPC Strategies That Scale Your Business Across Markets
Numbers that mean business
Real results from our client partnerships — not marketing figures.
Revenue · 2022 → 2025
Revenue
Revenue
Revenue in Google Ads · period to be confirmed internally
Our in-house PPC team
Partner & Co-Founder
Brian Ahle
Head of PPC
Jacob Struve
Senior PPC Specialist
Anders Schneider
Senior PPC Specialist
Jakob Bøgh Rasmussen
PPC Specialist
Oskar Dybdal Sylvest
PPC Associate
Oliver Ib
PPC Associate
Andreas Stausholm
Best PPC Campaign (Large) — together with Rains
Award-winning paid search
Our work gets noticed, both by the industry and by Google. Here are some of the recognitions we are proud of.
Scale your business with targeted PPC
PPC is an important part of performance marketing, giving your business the ability to achieve measurable results quickly. At Searchmind, we tailor your PPC setup on platforms such as Google Ads and Bing Ads, optimised with the right structure, effective bidding strategies and ad formats. This ensures your business captures demand efficiently and gets maximum value from every ad spend.
We scale PPC efforts based on your business and focus on both the bottom and top line, guided by the strategy we have defined. Through continuous testing and optimisation of campaigns, we ensure that every ad impression and click contributes to growth. Our goal is to maximise performance and create scalable results, so your PPC efforts strengthen visibility and drive growth while contributing to your business's success.
From impressions and clicks to contribution margin
The algorithms are smart, but only as good as the data we feed them.
Honest sparring
We speak up when something is not profitable. You get a partner who takes ownership of the result, not a supplier of reports.
POAS over ROAS
Platform ROAS is often inflated. We optimise for contribution margin, so the budget is moved towards what makes money, not what simply drives sales.
Feed as the foundation
A clean, margin-enriched product feed is the engine behind Shopping and Performance Max. We build it so the machine has something strong to work with.
Full channel coverage
Search, Shopping, PMax, YouTube and Demand Gen work together in one strategy, instead of competing for the same budget.
Ready for new markets
Structure and tracking are set up to scale, both in budget and across new markets, without sacrificing efficiency.
Your data in Google
We integrate CRM and ERP data directly, so the algorithm bids based on your actual margins and customer value, not guesswork.
PPC as a key part of the marketing strategy and customer journey
PPC gives your business the opportunity to reach the right customers at the right moments and guide them through the customer journey. At Searchmind, we help capture attention, engage your target audience, and drive conversions through targeted PPC strategies on platforms such as Google Ads and YouTube.
In the top funnel, we work with YouTube and Demand Gen to build awareness among new, relevant customers. In the mid funnel, we capture those who have already shown interest through retargeting and messaging tailored to their stage in the journey. And in the bottom funnel, we sharpen Search and Shopping towards effective conversion, always focusing on contribution margin rather than volume alone.
By combining PPC with other channels such as SEO and social media, we create a holistic strategy that increases both visibility and conversions. We help you maximise the value of every advertising pound and generate growth that supports your business goals.
The complete PPC toolkit, all in one place
We don't choose channels out of habit, but based on where your next profitable investment lies.
Google Search
- High purchase intent
- Campaign structure driven by margin
- Keyword and negative keyword strategy
Google Shopping
- Feed-driven product advertising
- Prioritisation based on contribution margin
- Competitor and pricing insights
Performance Max
- Asset and signal management
- Control over channel distribution
- Separated from brand for clean reporting
YouTube
- Branding with measurable impact
- Audience and format strategy
- Connecting awareness and sales
Demand Gen
- Demand generation early in the journey
- Visually driven, data-led
- Captures new customers before competitors do
Feed optimisation
- Margin- and inventory-enriched data
- Titles and attributes that rank
- The foundation of Shopping & PMax
YouTube as a key channel for branding
YouTube is a powerful platform that strengthens brand visibility and creates lasting value. At Searchmind, we help you leverage YouTube to engage customers through visually compelling content that effectively builds brand awareness and interest.
In the top funnel, we use YouTube to introduce the brand to new, relevant audiences through authentic and visually strong content that stands out in the feed. This is where the first impression of the brand is formed — and it needs to hit the mark.
YouTube maintains brand visibility and strengthens the connection with the target audience, making the platform indispensable for building brand strength and driving long-term growth.
By integrating YouTube into the marketing strategy, we ensure an authentic and consistent dialogue that both increases brand awareness and supports long-term growth.
How a PPC collaboration with Searchmind works
Behind the numbers
A selection of the cases behind the results – from the largest collaboration to work within the retail sector.
Contact us
Let's talk about your next profitable pound
Frequently asked questions about PPC
That is exactly the trap we work to avoid. We make a clear distinction between brand and non-brand, so you can see what the ads actually contribute on top of the traffic you already own. The goal is not to inflate the numbers with cheap brand clicks, but to invest where every pound generates incremental sales.
Yes. We build account structure and tracking so it can be expanded to new languages and markets without losing efficiency. We have experience with international scaling and adapt the strategy to purchasing behaviour, competition, and margins in each individual market. We are also IGAP-certified (International Growth Agency Program), as one of the first agencies in the world — a recognition Google awards to agencies with proven strength in international growth.
We don't let automation run blind. We feed Performance Max with the right signals, margin-enriched feeds and clear objectives, and we monitor channel distribution so we know what's actually driving results — rather than simply trusting Google's aggregated numbers.
We act as an extension of your team, not a black box running alongside it. You get direct sparring with the specialists working on your account, and we adapt to your processes, tools and reporting cadence so knowledge flows both ways.
We optimise for POAS (profit per ad spend), not just ROAS (revenue per ad spend). By integrating your margin and contribution data into Google, we shift budget towards the products and campaigns that actually make money — rather than simply those that sell the most.
Always. You own your Google Ads account, your tracking, and your data — no matter what. We operate with full transparency, and should a partnership ever come to an end, everything goes with you.
