PPC
We drive PPC for ambitious brands in Denmark and internationally
Results
Numbers that speak business
A selection of the results we have created together with our clients. Figures indicate revenue growth unless otherwise stated.
From revenue growth to profitable scaling on Google Ads
"Searchmind has been absolutely pivotal to our scaling on Google Ads. What really makes the difference is that they dare to optimise towards our actual profit, not just revenue. They have taken the time to understand our business and margins in depth, and the close, long-term collaboration has built a trust that allows us to let them make the strategic decisions. The result is a healthier business with both more profit and more new customers." — Christian Sonne, Partner & Digital Director, bareen
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Green Comfort accelerates growth
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DILLING scales in close collaboration with Google
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BySofieSønderby: strategic scaling
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International PPC scaling for Organic Basics
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International growth and performance boost for Rains
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Best PPC Campaign (Large) — together with Rains
Recognition
Award-winning paid search
Our work gets noticed — by the industry and by Google. Here are some of the accolades we are proud of.
Our in-house PPC team
Partner & Co-Founder
Head of PPC
Senior PPC Specialist
Senior PPC Specialist
Senior PPC Specialist
PPC Specialist
PPC Associate
PPC Associate
Hvad er PPC i dag?
Fra klik til dækningsbidrag
Algoritmerne er kloge, men kun så gode som den data, vi fodrer dem med.
POAS frem for ROAS
Platform-ROAS er ofte oppustet. Vi styrer efter dækningsbidrag, så budgettet flyttes hen mod det, der tjener penge, ikke det, der bare sælger.
Jeres data i Google
Vi integrerer CRM- og ERP-data direkte, så algoritmen byder på jeres reelle marginer og kundeværdi, ikke på gæt.
Feed som fundament
Et rent, margin-beriget produktfeed er motoren bag Shopping og Performance Max. Vi bygger det, så maskinen har noget skarpt at arbejde med.
Fuld kanalbredde
Search, Shopping, PMax, YouTube og Demand Gen spiller sammen i én strategi, i stedet for at konkurrere om den samme krone.
Bygget til skalering
Struktur og tracking sættes op til at vokse, både i budget og på nye markeder, uden at effektiviteten falder.
Ærlig sparring
Vi siger til, når noget ikke kan betale sig. I får en partner, der tager ejerskab over resultatet, ikke en leverandør af rapporter.
Ydelser
Hele PPC-værktøjskassen, samlet ét sted
Vi vælger ikke kanal efter vane, men efter hvor jeres næste profitable krone ligger.
Google Search
- Intention med høj købsklarhed
- Kampagnestruktur styret efter margin
- Søgeords- og negativstrategi
Google Shopping
- Feed-drevet produktannoncering
- Prioritering efter dækningsbidrag
- Konkurrent- og prisindsigt
Performance Max
- Asset- og signalstyring
- Kontrol over kanalfordeling
- Adskilt fra brand for ren læsning
YouTube
- Branding med målbar effekt
- Målgruppe- og formatstrategi
- Bindeled mellem awareness og salg
Demand Gen
- Efterspørgsel tidligt i rejsen
- Visuelt drevet, datastyret
- Fanger nye kunder før konkurrenten
Feedoptimering
- Margin- og lagerberiget data
- Titler og attributter der rangerer
- Fundamentet under Shopping & PMax
Scale your business with targeted PPC
PPC is an important part of performance marketing, enabling your business to achieve measurable results quickly. At Searchmind, we tailor your PPC setup on platforms such as Google Ads and Bing Ads, optimised with the right structure, effective bid strategies, and ad formats. This ensures your business captures demand efficiently and gets maximum value from every advertising pound spent.
We scale the PPC effort based on your business and focus on both the bottom and top line, guided by the strategy we have defined. Through continuous testing and optimisation of campaigns, we ensure that every ad impression and click contributes to growth. Our goal is to maximise performance and create scalable results, so the PPC effort strengthens visibility and drives growth, while also contributing to your business's success.
PPC as a key part of the marketing strategy and customer journey
PPC gives your business the opportunity to reach the right customers at the right times and guide them through the customer journey. At Searchmind, we help capture attention, engage your target audience and drive conversions through targeted PPC strategy on platforms such as Google Ads and YouTube.
In the top funnel, we build brand awareness and reach new customers. When they are ready to learn more, we engage them in the mid funnel with retargeting and tailored messaging. In the bottom funnel, we focus on effective calls-to-action that drive them towards conversion.
By combining PPC with other channels such as SEO and social media, we create a holistic strategy that increases both visibility and conversion. We help you maximise the value of every advertising pound and create growth that supports your business goals.
YouTube as a key channel for branding
YouTube is a powerful platform that strengthens brand visibility and creates lasting value. At Searchmind, we help you leverage YouTube to engage customers through visually compelling content that effectively builds brand awareness and interest.
In the top funnel, YouTube creates awareness around the brand by presenting it authentically and visually appealingly, capturing the attention of potential customers. This first point of contact is crucial for making a strong first impression.
YouTube maintains brand visibility and strengthens the connection with the target audience, making the platform indispensable for building brand strength and driving lasting growth.
By integrating YouTube into the marketing strategy, an authentic and consistent dialogue is ensured that both increases brand awareness and supports long-term growth.
How a PPC collaboration with Searchmind works
FAQ
Frequently asked questions about PPC
That is exactly the trap we work to avoid. We keep brand and non-brand strictly separate so you can see what the ads truly add on top of the traffic you already own. The goal is not to dress up the numbers with cheap brand clicks, but to invest where the spend generates incremental sales.
Yes. We build account structure and tracking so it can be expanded to new languages and markets without losing efficiency. We have experience with international scaling and tailor the strategy to purchasing behaviour, competition and margins in each individual market. We are also IGAP-certified (International Growth Agency Program), as one of the first agencies in the world — a recognition Google awards to agencies with proven strength in international growth.
We do not let the automation run blind. We feed Performance Max with the right signals, a margin-enriched feed and clear goals, and we monitor the channel distribution so we know what is actually driving results, rather than simply trusting Google's aggregated figures.
We act as an extension of your team, not a black box operating beside it. You get direct sparring with the specialists working on the account, and we adapt to your processes, tools and reporting rhythm so knowledge flows both ways.
We optimise for POAS (profit per ad spend), not just ROAS (revenue per ad spend). By feeding your margin and contribution margin data into Google, we shift the budget towards the products and campaigns that actually make money, rather than those that simply sell the most.
Always. You own your Google Ads account, your tracking and your data — no matter what. We operate with full transparency, and should a partnership ever come to an end, everything comes with you.
