Patrick Ravn

Apple Mail and Gmail change the first impression of your campaign emails It is no longer certain that the subject line and preview text alone are the first thing recipients encounter. Apple itself describes how Apple Intelligence can automatically display summaries below emails in the inbox, and that users can choose summaries instead of the first lines of the most recent message. Gmail takes a different approach. In the Promotions tab, brands can use annotations so that Gmail displays images, deals and expiry dates directly in the inbox. Google also describes how rich previews can bring the most valuable parts of an email to the fore through image previews and deal badges.