Email deliverability before Q4: How to land your emails in the inbox
Unsure about how mail clients actually work? It's not as complex as it sounds. But it's absolutely critical to understand — especially now, as Q4 approaches and inboxes start overflowing. The primary job of mail clients is to ensure a great experience for their users. Just like you want to ensure a great experience for your subscribers. A good experience doesn't happen when you're bombarded with emails you never open or have no connection to. That's why mail clients work hard to keep all the noise out — including emails that are never interacted with. To make sure your emails land in the inbox, and not in the spam or promotions folder, when it matters most, we've put together 6 concrete tips for your deliverability strategy.
