What is bounce rate?
“Bounce rate” refers to the percentage of visitors to a given page who leave the page without taking any action on the page or website.
Example 1: A user lands on your blog post, reads it for 2 minutes, and then leaves the page. This counts as a “bounce”.
Example 2: A user lands on your blog post, reads it for 1 minute, then clicks through to the homepage and a category page. In this case, the user will not count as a “bounce”.
How is bounce rate calculated?
The formula for calculating bounce rate is as follows:
Bounce rate formula
Number of bounces / Total number of visitors = Bounce rate
In most analytics tools, the bounce rate will already be calculated for you. If it is not, we can look at a concrete example of how to calculate bounce rate.
In this case, we want to calculate the bounce rate for June on the homepage, where there have been 6,000 visitors in total and 2,163 bounces.
Our bounce rate is therefore (2,163 / 6,000) × 100 = 36.05%
What is a good bounce rate?
There is no single definitive answer to what constitutes a good bounce rate. It will always depend on the type of page, channel, industry, purpose of the page, and many other factors.
Typically, however, it is said that for the homepage of a webshop, a bounce rate below 60% is acceptable. Anything below 50% is considered good.
Do you want to reduce your bounce rate and increase user engagement on your website?
Call us on 30 12 42 72 for a no-obligation chat about how we can help optimise your website.
