Asger Kallehauge

The complete break with ad templates Most e-commerce ads use a recognisable split layout that the consumer's brain quickly identifies and files away as an "ad", triggering the skip reflex. By using intimate, editorial lifestyle images where the text and price subtly blend into the image, we captured raw, emotional purchase intent. We immediately answered the customer's most important question: "What does the jewellery actually look like when worn?" Three formats – three proper designs The campaign was not simply scaled across Meta's automatic formats. We designed specifically for the placements where the ads ran: 1:1 for the feed, 4:5 to give the image more breathing room, and 9:16 full-screen tailored for Stories with integrated Shop Now buttons. The graphic consistency was completely identical across formats, meaning customers encountered the same streamlined and luxurious brand image wherever they interacted with Grundled.