Grundled and Searchmind have been named Catalog Ad of the Week by Confect.io
That was the creative and strategic starting point when we set an entirely new course for Grundled's catalogue advertising (Dynamic Product Ads) on Meta. We are incredibly proud that this targeted effort has resulted in us being officially named by Confect.io as Catalog Ad of the Week for our innovative work with the brand.
Why the campaign broke the mould
The complete break with ad templates
Most e-commerce ads use a recognisable split layout that the consumer's brain quickly identifies and files away as an "ad", triggering the skip reflex. By using intimate, editorial lifestyle images where the text and price subtly blend into the image, we captured raw, emotional purchase intent. We immediately answered the customer's most important question: "What does the jewellery actually look like when worn?"
Three formats – three proper designs
The campaign was not simply scaled across Meta's automatic formats. We designed specifically for the placements where the ads ran: 1:1 for the feed, 4:5 to give the image more breathing room, and 9:16 full-screen tailored for Stories with integrated Shop Now buttons. The graphic consistency was completely identical across formats, meaning customers encountered the same streamlined and luxurious brand image wherever they interacted with Grundled.
See the Meta ads here
Ready to map out the strategy for your growth goals?
The Grundled case clearly demonstrates that the greatest performance value emerges when you dare to challenge the traditional ad format and adapt the visual expression to the platform's conditions. By creating 100% consistency in the catalogue ads, we transformed a standard feed into a true performance engine that has significantly lifted returns.
There are no standard templates for digital scaling. The greatest value arises when your business data and creatives are integrated into a tailored marketing and media strategy.
We therefore invite you to a no-obligation conversation where we take a thorough look at your current setup and business. The goal is to define together the precise strategy that best fits your unique growth ambitions.
Read more about this case at Confect.io.
The team behind this prestigious award
Senior Paid Social Specialist
Head of Paid Social
Creative Specialist
Lead Videographer
