What are Display Ads?
Display Ads are broadly speaking banner and text ads used to promote your business on other relevant websites across the internet. You have undoubtedly seen them before — they appear on many sites. Below you can see an example of a random display ad:
There are several different display networks on which you can have your display ads shown on relevant sites. It is therefore very much a matter of developing a strategy for how to get the most out of your advertising budget for display advertising, and which network provides the best return in that context.
Why work with Display Ads?
When working with display ads, you can target your ads based on a wide range of parameters such as demographics, interests, geography, keywords, and more — depending on what is relevant to your business.
In this way, display ads can help increase awareness of your brand among your target audience. And they are also an affordable way to expose yourself to a large audience.
Get started with display advertising today
Getting started with display advertising is in principle "simply" a matter of creating your ads and enrolling them in relevant display networks.
We do however have a few tips to help you get the most out of your display ads:
4 tips for your display ads:
- Use responsive ads so you don't have to create many different versions for different devices.
- Have a clear CTA
- Good, engaging and meaningful content (both visual and text)
- Link to relevant page(s) that support your message.
Read more about display advertising here
Want to reach your target audience with effective Display Ads? Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you create visibility and increase awareness of your brand through targeted display advertising.
