From revenue growth to profitable scaling: How bareen tripled growth on Google Ads
A long-term partnership transformed bareen's Google Ads investment from a revenue game into a profit machine — delivering +82% revenue and +92% contribution margin from 2023 to 2025, while brand awareness exploded.
Revenue 2022→2025
Contribution margin 2023→2025
POAS efficiency 2024→2025
Brand searches 2023→2025
01 The challenge: scale a growing brand — profitably
bareen is a Danish lifestyle and activewear brand focused on high quality and timeless "everyday essentials". The brand was growing rapidly and faced a complex challenge: to scale significantly without sacrificing profitability.
The task was far more than simply increasing the budget. We needed to differentiate lifestyle and sports products — each with its own target audience and messaging — launch and scale entirely new product categories such as activewear, attract more new customers rather than relying solely on repeat purchases, and win market share — including in Share of Search, where brand visibility determines long-term demand.
At the same time, growth had to be sustainable. That is why POAS became a central guiding metric throughout the entire process: it ensured profitable scaling and gave us precise insight into what we were actually earning on every advertising pound spent.
The objective
02 A transparent, data-driven foundation — built for profitable scaling
The core was not one trick, but a cohesive setup: a transparent campaign structure, sharp first-party data and profit-based bidding. Together, they enabled us to differentiate lifestyle and sport, scale new categories and manage every penny against real profit.
Profit as a signal (POAS)
First-party data from Klaviyo
Granular feed structure
Brand vs. non-brand
Data-driven budget management
Performance Max & YouTube
Why the foundation worked
Because the structure was transparent and the data sharp, we could scale aggressively without losing grip on profitability. We opened entirely new categories such as activewear, attracted more new customers and gained market share — while every pound was held up against real profit. It is the combination of transparency, first-party data and a profit focus that made the scaling both fast and healthy.
03 The results came because we kept going — together
The freedom to act quickly and boldly — without waiting for approval at every step
Open sharing of data, margins and priorities in both directions
Volume and launches today — brand and market share tomorrow
Searchmind as an extension of bareen's team, not an external supplier
That kind of growth doesn't come from a campaign that's set up and forgotten. It comes from a close, long-term partnership built on trust and full transparency — where agency and client openly share data, priorities and responsibilities.
Searchmind became an extension of bareen's team. The mutual trust gave us the mandate to make quick, bold decisions, and the close collaboration made it possible to balance short-term efforts — launches, seasonality and volume — with the long-term strategy of brand building, market share and healthy profitability.
How we continuously optimised
CTR
CVR
POAS
Impression share
Continuous A/B testing on POAS, ad copy, creatives and YouTube — and bid adjustments towards the best-performing audiences and products. We didn't wait for the monthly report.
04 Three years of documented, profitable growth
The numbers speak for themselves: bareen didn't just grow in revenue — the business became more profitable, attracted more new customers, and built a significantly stronger brand at the same time.
The most telling aspect of the development: gross profit grew faster than revenue. That is the direct consequence of steering by profit. bareen didn't just scale bigger; they scaled smarter.
05 Testimonials from bareen and Searchmind
Searchmind has been absolutely pivotal to our scaling on Google Ads. What truly makes the difference is that they dare to optimise towards our real profit — not just revenue. They have taken the time to deeply understand our business and margins, and the close, long-term partnership has built a trust that allows us to let them make the strategic decisions. The result is a healthier business with both greater profit and more new customers.
Christian Sonne, Partner & Digital Director, bareen
What makes bareen such a special collaboration is the complete transparency and the trust we have built together. We were given the mandate to optimise based on POAS and bareen's actual margins — and that freedom comes with responsibility. That's why we are proactive: we don't wait for the monthly report, but act on data, propose new initiatives and dare to challenge when something can be done better. A huge part of the success is that bareen delivers some of the best content in the industry — strong products, images and video — giving our campaigns world-class material to work with. It is the close, long-term collaboration that moves an entire business — not just an account.
Jacob Struve, Head of PPC, Searchmind
Should we drive your growth by profit too?
We help ambitious e-commerce brands shift focus from revenue to real profitability on Google Ads — and build long-term partnerships that scale businesses smarter.
