Targeted Reels setup cut cost per click by 46% and lifted traffic by 23%
In the run-up to the busiest months of the cycling season, we partnered with SCO Cykler to roll out an offensive brand strategy on Meta. The campaign ran from 1 March to 30 April 2026, with a clear objective: invest more precisely and build significantly stronger brand relevance and visibility in consumers' minds before the peak season rush arrives.
Results (1 March – 30 April 2026 vs. YoY)
Clicks to web
CTR
CPC
CPM
Spend
Although we did not produce the raw material for the videos ourselves, this case is a textbook example of what a strategic video setup can do for brand building. The core of the strategy was the development of a dedicated Reels track on the ad account. By transforming and structuring the brand's creatives into an engaging, vertical format, we met consumers at eye level. This has given SCO Cykler a significantly stronger market position ahead of the vital season.
Algorithm advantages of the video effort
The SCO Cykler case proves how feeding Meta's algorithm with the right format can completely turn an ad account around financially. The dedicated Reels setup acted as a true magnet for user attention in the feed.
When the video creatives succeeded in retaining the target audience, Meta rewarded the ad account with a significantly higher relevance score. This triggered a noticeable drop in impression and exposure costs, with CPM falling by 28%.
The lower cost of market access meant that — despite cutting ad spend by 34% — we still managed to increase the click-through rate (CTR) by 35% and drive 23% more visitors to the website. The fact that the cost per click (CPC) simultaneously dropped by as much as 46% cements the video format's ability to nurture and engage users extremely cost-effectively ahead of peak season.
The videos used for Meta Ads
Ready to map out the strategy for your growth goals?
The SCO Cykler case clearly demonstrates that the greatest performance value is created when you dare to act early and adapt your creative formats to the platform's conditions. By establishing a focused Reels track, we have set SCO Cykler up optimally for peak season and delivered significantly better results for far fewer marketing pounds.
However, there are no standard templates for digital scaling. The greatest value is created when your business data and creatives are built into a tailor-made marketing and media strategy.
We therefore invite you to a no-obligation conversation where we take a thorough look at your current setup and business. The goal is to jointly define the strategy that best fits your unique growth objectives.
