What is EPC (Earnings Per Clicks)?
EPC stands for Earnings Per Clicks, and is a term most commonly used in affiliate marketing. Earnings Per Clicks (EPC) describes how much money an affiliate advertiser earns on average per click.
How do you calculate EPC (Earnings Per Clicks)?
Calculating your EPC is relatively straightforward. You simply divide your total commission by the number of clicks on your affiliate links. As follows:
EPC (Earning Per Click) calculation
EPC = Total commission / Total number of clicks
You can often find the above data in the affiliate programme/platform you are using.
How do you increase Earnings Per Clicks?
Increasing your earnings per clicks will, all else being equal, increase revenue and the bottom line. And how do you do that? Essentially by: increasing the total commission relative to the number of clicks.
The higher the EPC the better. And the more clicks the better. How you specifically increase EPC varies individually, but below are a few general tips on how you can increase your Earnings Per Clicks:
4 tips for increasing Earnings Per Clicks:
- Choose the right niche (with a high EPC)
- Make use of email marketing.
- Use pop-ups on your website.
- Monitor and continuously optimise selected KPIs (including EPC)
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