Marketing Index

GDPR

What is GDPR?

GDPR stands for General Data Protection Regulation, which is EU legislation enacted to protect consumers' personal data

What does GDPR stand for?

GDPR stands for General Data Protection Regulation.

Why GDPR?

With the significant increase in the exchange of personal data online via e-commerce and more, the EU considered a new law — GDPR — necessary to protect EU citizens.

When did GDPR come into force?

The law came into force on 25 May 2018 and applies to all companies operating in the European market.

Who does GDPR apply to?

GDPR applies to all organisations that process personal data from citizens of the European Union/EU. This means organisations that in one way or another collect and use data from citizens of EU member states, which currently include:

  1. France
  2. Belgium
  3. Germany
  4. Italy
  5. Netherlands
  6. Luxembourg
  7. Denmark
  8. United Kingdom
  9. Ireland
  10. Greece
  11. Spain
  12. Portugal
  13. Austria
  14. Finland
  15. Sweden
  16. Slovenia
  17. Poland
  18. Czech Republic
  19. Slovakia
  20. Estonia
  21. Latvia
  22. Lithuania
  23. Hungary
  24. Cyprus
  25. Malta
  26. Romania
  27. Bulgaria
  28. Croatia

How your business should approach GDPR

GDPR places requirements on you as a business regarding how you collect and use personal data — for example about your customers, employees, website visitors and more. This applies to all companies that collect personal data about EU citizens — regardless of where the company itself is based (including companies operating outside the EU).

As a business, you will now be held accountable for how you collect and use data, and failing to act in accordance with the new GDPR legislation can have serious consequences.
We therefore recommend that you thoroughly familiarise yourself with the specific guidelines and rules introduced by GDPR and ensure compliance.

Read more at GDPR-info.eu.