During Black Friday and Cyber Monday, the competition for customers' attention is intense. Your customer's inbox is flooded with emails from many brands, and your first email isn't always noticed. Fortunately, there's a simple solution to this problem: repurpose your content.
How to get more out of your hard work
You don't need to create new creatives or campaigns to succeed during the busy sales days. All you need to do is resend your emails to the customers who didn't open them the first time. By changing the subject line and preview text, you can give your campaign a new chance to be seen – without any extra effort.
Why does it work?
Most customers don't see all the emails they receive. Even the best emails are often ignored the first time. By resending your campaign to those who didn't open it, you increase the chances of your message reaching them. And here's the best part: they won't notice that you're reusing the content. They won't remember your first email and will most likely just scroll past it if they see it again. This means you can earn money from content you've already created.
How to set up a resend segment in Klaviyo
Setting up a resend is super easy in Klaviyo. Follow these simple steps:
- Create a segment for those who received but did not open your email.
- Copy your original campaign and adjust the subject line and preview text.
- Send the campaign to the segment of non-openers.
Extra tips
If you don't want to create a segment, you can also choose to send the repurposed email to your entire list. It's up to you! But remember, you can earn extra revenue from the same content with minimal effort.
Closing thoughts
Repurposing content is an effective strategy that allows you to get more out of your hard work. If you don't resend to those who haven't opened your emails, you're potentially missing out on 15–30% extra revenue per campaign. So be smart: copy, change the subject line and preview text, and send – you'll thank yourself when you see the results.
