Marketing Index

AI (Artificial Intelligence)

What exactly is AI?

AI, which stands for Artificial Intelligence, covers a field within computer technology concerned with making machines (including computers) think and act like humans — that is, with intelligence.

What does AI stand for?

AI stands for Artificial Intelligence.


Broadly speaking, there are two types of AI:

  • Human AI; programs that think and behave like humans.
  • Logic AI; systems that think and/or behave logically.

AI examples

AI can be many things, and you find it in many formats across all industries and types of technology. Some examples of AI include:

  • Voice recognition
  • Predictions using AI
  • Robotics in general
  • Automated investing
  • Robot vacuum cleaners

Who invented AI? A brief history of AI

AI has been part of the world for a long time, but was first officially named AI — Artificial Intelligence — in 1955 by John McCarthy.

Some of the first AI projects involved intelligent computers capable of playing chess. Today, AI is being developed at an even higher technological level, where it is used for, among other things, the development of robots, predictions, and more.

How is AI used in sales and marketing?

AI can be used in sales and marketing to personalise, automate and optimise processes and marketing activities. In this way, AI can help increase your ROI and save you — as someone working in marketing and sales — valuable time and resources. At Searchmind, we leverage AI to help us process data, personalise our own and our clients' marketing and sales, automate manual processes and thereby get the maximum out of our efforts! Want to hear more about how? Call us on 30 12 42 72.