Minding people. Minding business.
When we look after our people, we can look after our clients' business. It is not a slogan, it is how we run our agency.
The philosophy behind it
Minding people. Minding business. has been Searchmind's founding philosophy since 2016. The two halves are inseparable: secure, developed and stable people deliver better results for clients, and strong client results let us invest even more in our people.
That philosophy is what took us to the shortlist for Best Agency Culture at the European Agency Awards 2026.
Minding people. Minding business.
38%
of our colleagues have been with us for five years or more.
Shortlisted · Best Agency Culture, European Agency Awards 2026
Built to look after both people and business
Searchmind was founded in Aarhus in 2016 by Anders Bjerre and Brian Ahle. A decade on, we are around 50 specialists working across the entire digital mix for around 150 Danish and international brands.
We are deliberately flat and cross-functional. Every client gets one dedicated, multi-disciplinary team, so strategy, data and execution stay connected and accountable to the client's actual business goals.
Minding people: how we look after our people
Leadership, trust and balance
Our entire leadership team has completed the intensive Stifinder (pathfinder) leadership programme to lead with psychological safety, flat hierarchy and clarity. We pair this with flexible hours, remote-friendly working and an office with fresh fruit, snacks and flowers every day.
Continuous knowledge sharing and transparency
Specialists share the latest in digital marketing, business and AI in shared Slack channels every day. A monthly Searchmind Insights session turns it into collective learning, and quarterly all-hands meetings (Town Halls) keep everyone briefed on goals, performance and direction.
A deliberate annual rhythm of growth and connection
Challenger Days twice a year for team and skills development, Sunny Social in June and Jingle Mingle in December, where we name Searchmind of the Year and Talent of the Year, a Family Jingle for partners and children, quarterly Social Fridays and company-funded sports and wine clubs.
Minding business: when people and business move together
We measure culture by long-run outcomes, not one-off surveys. Over six years, employee satisfaction has averaged 9.1 out of 10, and over five years, client satisfaction has averaged 9.2 out of 10. The two lines track together, and that is the whole idea behind Minding people. Minding business.
38% of our colleagues have been with us for five years or more, and we have celebrated 19 five-year anniversaries since 2016. In an industry defined by churn, clients keep the same senior specialists year after year, with no lost context or momentum. That stability has grown Searchmind to around 150 clients and more than 60 international award nominations. In 2026 alone, we were shortlisted in eight categories across the European Agency Awards and Global Search Awards, won gold at the Global Search Awards for our Organic Basics case, and took silver for eCommerce Agency of the Year at the European Agency Awards. That comes on top of our Global Search Awards 2023 win.
Our clients are being recognised too: at E-handelsprisen 2026, DILLING was named Denmark's best B2C e-commerce company in the category for revenue over DKK 100m, and Oversized Lifting Club took silver for best new e-commerce.
Want to join the team?
We are always looking for talented colleagues who want to grow in an agency where people and business move together.
