Vibe Coding
You've built the idea with AI. We give it the structure so it can grow and be maintained.
Built in Lovable or Base44? We give your website the structure it's missing.
AI tools like Lovable, Base44, Bolt and v0 can deliver great results in just a few days. That's a major advantage when you want to test an idea quickly.
But what's usually missing isn't the design. It's the structure. Without a CMS, everything lives in the code, and when more people start working on the site, consistency begins to break down.
That's where we come in. We give your site a CMS with fixed building blocks so multiple people can maintain your shopfront, and we set up SEO, tracking and consent along the way. You keep the idea and the design.
The missing piece isn't the design. It's the structure.
A vibe-coded site can look finished from day one. But without a CMS, everything lives in the code, and every change requires a new prompt. When more people continue working on the site, the visual identity starts to drift.
Fixed building blocks
Buttons, headings, colours and sections are defined once and reused. That way, page 40 looks like page 1.
More people can maintain it
Marketing, sales and management can update your storefront without prompting changes to the code, and without accidentally changing something they shouldn't.
Content separated from code
Texts, images and products live in the CMS. The code is only changed when it actually needs to be.
And SEO? That gets taken care of too. But it is easier to maintain when the architecture is in order.
Via prompts: every change is interpreted again, and the site slowly drifts away from your brand.In a CMS: the content changes, but the building blocks stay the same. The visual identity remains consistent.
A beautiful site. Two different realities.
Many AI-built sites only become content once JavaScript runs in the browser. The visitor sees a finished page. Google initially retrieves something completely different. Switch views and see the difference.
- Title and meta descriptionIn placeNot found
- H1 and content in HTMLIn placeEmpty app root
- Sitemap and structured dataNot visibleNot found
- Tracking and consentNot visibleNot found
Result: risk of missing visibility and measurement.
Read the caveat
Google can read JavaScript. Missing elements in the initial HTML response therefore do not prove that the site is invisible. Tracking and consent concern measurement and consent, not rankings in Google directly. A missing sitemap or structured data is also not in itself a barrier to indexing.
Handmade ceramics for everyday life
Thrown in small batches in Aarhus.
View the collectionFictional example. Nordlys Keramik does not exist.
Two paths to a foundation that holds
Whether your site needs to be made ready or built out completely, the goal is the same: a structure that multiple people can maintain without the expression slipping. With SEO and tracking in place.
Make it ready
We build on the site you already have and give it an editable structure along with a foundation for SEO and tracking. The right fit if your site works and it's mostly the foundation that's missing.
Build it out
We move the site onto a CMS or e-commerce platform that can grow with you. We bring the idea and the design along. The right fit if you need more pages, products or editors, or the code is difficult to build on.
How we work
First we find out what you have. Then we decide together what it takes.
From AI tool to a foundation that can be managed
We start with the tool you have built in and choose the technology that fits your business. Not the other way around.
The AI tool
We review the code as it is and assess what can be built on.
CMS or webshop
A platform where marketing can edit content themselves, and that can scale with more pages, languages and products.
Tracking and consent
Measurement of enquiries and purchases, linked to consent, so your campaigns have a usable foundation.
Ready to finish your AI-built site?
Let's have an honest conversation about your business and what you've built. In a free, no-obligation 30-minute meeting, we'll start from your site and the data you have.
Book a meeting
Let's have an honest talk about your business
We skip the big agency gestures and look at your real data instead — to see whether a collaboration would actually make sense.
- 30 minutes, no obligation. The meeting is free, and you commit to nothing.
- We start from your data. We look at where you are today, and where we see the biggest opportunities.
- Online or at our office. You choose — and you don't need to prepare anything.
Who will you talk to?
One of our advisors, who knows your channels and can give an honest picture of where the potential lies. No sales pitch — just a conversation about your opportunities.
How it works
- 1 Pick a time that suits you
- 2 Get a confirmation email with a link to the meeting
- 3 We meet and talk through your opportunities
Frequently asked questions about Vibe Coding
Vibe coding is a way of building software with AI, where you describe what you want and the tool helps write the code. Lovable, Base44, Bolt, v0, Replit and Cursor can all be part of that process. It is a fast route from idea to an initial solution, but a fully operational business also requires maintenance, content and measurement.
Without a CMS, text, images and design live directly in the code, and every change means a new prompt. When multiple people edit the site over time, the AI reinterprets each change anew, and the look and feel starts to drift. A CMS provides fixed building blocks and a single place where multiple people can maintain content without touching the code.
Yes, that is one of the most important reasons to move the site into a CMS. Marketing, sales and management can each be given their own access to edit content, while the design and structure remain consistent.
Yes, an AI-built site can rank on Google. It depends on the specific solution, the content, and whether the search engine can access and index the important pages. Google can read JavaScript, but errors in loading, metadata or access can get in the way. We therefore assess your site on its own merits — not just the name of the tool used to build it.
Not necessarily. We first assess what can be used and improved within the existing solution. A migration makes sense if your requirements for editing, integrations, e-commerce or maintenance cannot be adequately met within the current platform.
It depends on your content, team, and integrations. Umbraco may be relevant for a website that requires flexible editing, while an online store may need a platform like Shopify. We recommend a solution after the review, rather than choosing a platform in advance.
As a starting point, we carry your idea and visual identity forward. We review which parts can be reused directly and which need to be adapted for the chosen platform, mobile view, or accessibility. Any changes will be agreed upon with you.
We review what is being measured, which services receive data, and how consent is handled. Tracking must be set up alongside consent, even if parts of the measurement run server-side. The technical setup should support your policies and information to users, but is not in itself a guarantee of GDPR compliance.
It depends on whether we can optimise what already exists, or whether parts of the solution need to be migrated or rebuilt. After the meeting we clarify the scope and provide a quote and timeline for the agreed work. Any ongoing costs for platform, hosting and operations are described separately.
