What is an algorithm?
At its most basic, an algorithm is a list of rules to follow in order to solve a problem. A computer algorithm therefore requires a set of rules in a specific sequence in order to arrive at a desired outcome.
Think of it like making lasagne. If you placed all the pasta sheets in the dish before pouring in the meat sauce, it probably wouldn't turn out very well. In the same way, an algorithm needs a specific sequence of rules to follow in order to solve a given problem.
Within search engine optimisation, the term is most commonly used as a collective term for all the machinery that drives search engines.
In Facebook advertising, for example, the term refers to Facebook's own algorithm, which among other things helps you find the best target audience and much more.
Do you need help understanding and leveraging algorithms within SEO, social media or advertising? Algorithms are crucial to how your site ranks on Google and how your ads perform on Facebook. We have the expertise to ensure you get the most out of the complex algorithms that drive modern digital marketing.
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