What is B2C?
"B2C" is an abbreviation for "Business-to-Consumer" and covers markets where transactions take place from a business to private consumers, rather than from business to business as is the case in the opposite, B2B market.
In the context of online marketing, it is important to be aware of whether you are operating in a B2C or B2B market, as there are often significant differences in how you should market yourself in the two markets.
Types of B2C businesses
Below are a few examples of B2C businesses and their functions:
- Webshops (fashion webshops, electronics webshops, etc.)
- Physical stores (clothing stores, grocery chains, etc.)
- Service businesses (travel agencies, dentists, etc.)
What characterises the B2C market?
B2C commerce, which takes place between a business and private consumers, is characterised by the following:
- The decision-maker is often also the consumer.
- The purchasing process is often shorter than in the B2B market.
- The customer wants to act quickly and see results immediately.
- There is greater emotional involvement in the transaction compared to the B2B market.
- Low average purchase value.
Sales and marketing in the B2C market
Sales and marketing in the B2C market are first and foremost about reaching users with your message where they are active, and then influencing, persuading and guiding them as effectively as possible through their customer journey: from stranger to purchase.
Marketing and sales are often directed straight at the consumer, as they are also most commonly the decision-maker in B2C.
Typical marketing channels for businesses selling in the B2C market are therefore:
- SoMe marketing
- SEO
- Google Ads
- E-mail marketing
- Amazon Ads
Messages and techniques can focus more on the emotional aspect than in the B2B market, but the EFU model should still be used, focusing on the value for the recipient.
The marketing strategy depends greatly on your industry and your customers' journey and should be planned accordingly. Read more about the customer journey here.
Do you need help with your sales and marketing in the B2C market?
Call us on 30 12 42 72 for a no-obligation chat!
