What is the B2G market
B2G (Business to government) covers sales and marketing from companies to the public sector — that is, sales to the state, regions, and municipalities. B2G therefore includes, among other things, sales and marketing to:
- Hospitals
- Schools
- Culture
- Sports
- Ministries
- Public companies
An example could be the sale of consultancy services to a ministry.
B2G Definition
B2G stands for Business to government, which covers transactions between companies and the public sector.
The B2G market: Sales and marketing
Sales and marketing in the B2G market resemble sales and marketing in the B2B market in many ways, as the buying journey is also more complex and longer here. However, there is not the same focus on the financial aspect as there is in the B2B market.
How you succeed with sales and marketing in the B2G market depends greatly on which industry you operate in and who your customers are.
Did you know?Did you know that turnover in the public sector amounts to DKK 300 billion per year? And in fact, the B2G market is just as large as the entire B2B market combined?
Typical marketing channels that companies selling in the B2G market focus on are:
- Personal direct sales
- PR (Public Relations)
- Content Marketing
- Marketing automation
- E-mail marketing
- Social media
Would you like help with sales and marketing in the B2G market? Contact us on tel. 30 12 42 72.
