What is a category text?
A category text is a text on a website's category page. The purpose of a category text is to introduce the reader to the category's content (e.g. products, etc.) and to help the visitor with their purchase. For example, by providing information about what the products can be used for, which ones are suited for what, and so on.
Other terms for category texts include: SEO texts, web texts, copywriting and more.
How long should a category text be?
There is no definitive answer to how long a category text should be. Typically, a distinction is made between top texts and bottom texts. The length of the top text, which is placed above the products, is usually somewhere between 50–200 words, so the products are not pushed too far down. The length of the text at the bottom of the page depends on both the category itself and the competition in terms of SEO.
How do you write a good category text? 6 useful tips
A good category text is one that both helps the searcher, helps your products sell, and at the same time attracts relevant visitors through better rankings in search engines (SEO). What a good category text looks like precisely therefore depends on your product and your customers.
Below you will find our general tips for writing good category texts that inform, sell, and achieve strong rankings.
6 useful tips for writing category texts:
- Make sure your texts are search engine optimised.
- Focus on the reader and on providing them with value and new information.
- Remember that your category texts act as the salesperson for your product and should convert the visitor into a customer.
- Make sure your texts are an appropriate length, both in terms of SEO and the user.
- Don't forget your title tags and meta descriptions (they improve SEO and CTR)
- Keep the EFU model in mind when working on your category texts.
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