What is cold canvassing?
Cold canvassing, also known as canvass selling, is a sales method where a salesperson calls, writes to, or visits potential customers unsolicited and without a prior appointment.
Cold canvassing is still used especially in the following industries today:
- Telesales
- Insurance
- Marketing agencies
- Web agencies
And more.
Tips for cold canvassing
How best to succeed with cold canvassing depends on your customers, your product, and your starting point. However, there are a few general tips that can increase the output of your cold canvassing efforts.
5 tips for cold canvassing:
- Do your homework and know your customers before you contact them.
- Capture your customer's attention immediately.
- Be personal, but not too personal.
- Show respect.
- Make the customer feel at ease.
Do you hate cold canvassing?
It can be difficult to acquire new customers through cold canvassing, because those you contact are not sales-ready and have no prior impression of your company.
The opposite of cold canvassing is inbound marketing. Here you attract potential customers to your business, nurture them until they are ready to buy, and then hand them over to sales. This makes the sales task a little easier and more fluid for your sales team.
Shall we help you generate more sales through inbound marketing and deliver sales-ready leads to your inbox? Call us on 30 12 42 72 below and we'll have a chat.
