What is CTA (Call-to-action)?
CTA stands for Call-to-action, which means an invitation to take action. For example, it could be a CTA button on your website that gives your visitors the opportunity to:
- View products
- Get in touch
- Sign up for a newsletter
- Add to cart
And much more.
What your CTA should be depends on the action you want your customers to take and at the same time is relevant to where the CTA is placed.
How do you write and create a good CTA?
First of all: when is a CTA good?
It is when the CTA has a high conversion rate/CTR. That is, when people click on your CTA. Because that is, all else being equal, the goal of the CTA: for the person to take an action.
And how do you get your potential customers to click on your CTAs? You do it by writing CTAs that are relevant to the visitor, catchy, and clear.
We give you 4 concrete tips on how to write and create a good CTA — regardless of industry and target audience:
4 tips for writing and creating the perfect CTA
- Captures the visitor's attention through design (is visible and stands out)
- Written in a clear and catchy language and message.
- Is relevant to your potential customers.
- Is time-limited, so people feel compelled to act
Get more out of your marketing with Call-to-actions today
The right, visible and effective call-to-actions mean you get more out of your visitors and your marketing in general. The higher the conversion rate on your CTAs, the more real value.
Want to get more out of your marketing? Either by creating better CTAs or just in general? Our expertise is getting the most out of every marketing pound. Across markets and industries.
Should we help you too? Call us on 30 12 42 72 for a no-obligation chat!
