Digital marketing

What is Digital Marketing?

Digital marketing is all marketing that uses the digital sphere to promote a product, service, and business. In other words, the bridge between sender (company) and receiver (target audience) consists of digital media and devices. For example, the marketing may be received on a computer, mobile phone, tablet, or similar device via email, SMS, social media, or similar channels.

TIP!
Digital Marketing is also known and referred to as: Online Marketing, Internet Marketing, Digital Advertising, etc.

Digital marketing is therefore the opposite of more traditional marketing, such as: newspapers, flyers, banners, bus advertisements, TV commercials, etc.

The 8 primary areas within digital marketing are:

1. Search Engine Optimisation (SEO)
2. Search Engine Marketing (SEM)
3. SoMe Marketing (SMM)
4. Pay-per-click Marketing (PPC)
5. Content Marketing
6. Affiliate Marketing
7. Email Marketing
8. Influencer Marketing

Why work with Digital Marketing?

It is rarely necessary these days to explain why you should work with online marketing — regardless of industry and whether you are B2B or B2C.

You should work with digital marketing because you will hardly find a buying journey today that does not involve digital media. And the customer journey often includes several — the typical customer touches 5–10 digital touchpoints before making a purchase. These range from social media to email marketing and search engines.

That is why working with digital marketing is an absolute must.

8 good reasons to work with digital marketing

1. Performance-based marketing: With online marketing, you only pay for your results. Payment is structured as, for example, cost per click, per visitor, per sale, or similar.
2. Opportunities for highly targeted marketing to your audience.
3. Data: Access to near-unlimited amounts of data about your target audience and customers, making your marketing easily measurable and effective!
4. Strengthens your relationship with customers by being present where they are and where they want you to be.
5. Your competitors are present in the digital space.
6. It is flexible and easy to scale your budget up or down.
7. Several of the channels deliver results from one day to the next.
8. It is cost-effective compared to many other forms of marketing.

Digital Marketing: What does it cost?

It is impossible to answer what digital marketing costs. Digital marketing can cost anything from £0 to several million pounds per month, and no two setups, starting points, objectives, or customer journeys are the same.

What online marketing costs depends, in other words, 100% on the individual company and situation.

Would you like a price for what digital marketing will cost you? We are happy to take a no-obligation look at your website and your setup and, based on a no-obligation conversation, give you an idea of what you should expect to spend on digital marketing and how it should be used to generate the absolute most value for your business.

Step-by-step guide to getting started (and succeeding) with Digital Marketing

You now know what it is and why you should work with digital marketing — the next step is: how.

8 steps to getting started and succeeding with Digital Marketing

1. Understand your starting point: Where are you now?

2. Analyse the market and competitors: What is the current situation?

3. Define goals and KPIs: Where do you want to go?

4. Understand your primary target audience: Who is your ideal customer, really?

5. Develop an online marketing strategy: How do you get from where you are now to where you want to be?

6. Define a concrete plan: Who, what, and when?

7. Execute!

8. Data, monitor, and continue: How do you take the next step forward?
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Are you ready to optimise your digital marketing strategy?

Contact us on 30 12 42 72 for no-obligation advice and get help achieving results with digital marketing!