What is an E-commerce Manager?
An E-commerce Manager is a person whose job is to manage and take care of the webshop (also known as e-commerce). Typically, the e-commerce manager's job is to ensure that the webshop runs smoothly, is updated, maintained, etc., and in many cases also to market it. In other words: to ensure that the right things are done and delivered at the right time.
What does an E-commerce Manager do?
What an E-commerce Manager does exactly depends on the individual company they work for and who their customers are. An E-commerce Manager can do everything from uploading new products and writing product descriptions to conversion rate optimisation of the website and marketing.
Some typical E-commerce Manager tasks include:
- Analysis of the market, competitors, current situation, etc.
- Setting goals for e-commerce
- Planning and strategy to achieve the set goals
- Maintenance, optimisation and updating of e-commerce
- Marketing
- Liaison with a marketing agency if applicable
- Reporting to management
Do you need an E-commerce Manager?
If you want to take your e-commerce to the next level and you either don't have the time and/or the skills to do so yourself, then an e-commerce manager might be exactly what you're missing!
It's about finding the right person for the job — someone who possesses the competencies you lack. Because you rarely find someone who can do it all. So identify what you need in relation to your business, your starting point and your customers. This could be anything from SEO, Google Ads, CRO, copywriting, product uploads and much more.
The alternative to an E-commerce Manager is to bring in a partner in the form of a digital agency — either to handle your e-commerce more or less entirely, or for selected tasks, for example in collaboration with you or your e-commerce manager.
Are you looking for an E-commerce Manager?
Call us on 30 12 42 72 for a no-obligation conversation about how we can help with your webshop!
