What is Evergreen Content?
Looking at the term in isolation, we have two English words: "Evergreen", which actually refers to a plant that retains its green colour throughout the entire year, and "Content", which means just that — content.
In online marketing, the term therefore refers to content that has no expiry date and never "goes out of fashion". In other words, it is content that is relevant now, but will also be relevant in 1 year, 3 years, 5 years, and so on.
An example of Evergreen Content
An example of Evergreen Content could be content about weight loss. There are people who want to lose weight today, and there will likely also be people who want to lose weight in 1 year, 5 years, and even 10 years from now.
Furthermore, it is not something that is seasonal. While more people may want to lose weight ahead of summer, generally speaking it is not only during certain months of the year that people are interested in losing weight.
Are you interested in developing evergreen content that lasts?
Fill in the form below, or call us on 30 12 42 72 to get help creating valuable and timeless content for your website!
