What is Google AdSense?
Google AdSense is Google's ad display programme that enables website owners (publishers) to earn money by showing ads on their websites. The ads are relevant to the page's content and users' interests, creating a targeted experience for visitors. Publishers sign up for AdSense, implement a code on their website, and ads from the highest-bidding advertisers are then displayed.
Below you can see an example of what such an ad can look like on a website (you have probably seen many of them before, as they appear on countless websites):
How does Google AdSense work?
When you sign up for Google AdSense as a publisher, you place a code on your website that displays relevant ads to your visitors. The ads are often based on the user's search behaviour or the content of your website. Advertisers bid to have their ads displayed via an auction-based model. You can earn money based on two main models:
- CPC (Cost per Click): You earn money every time a visitor clicks on one of the ads on your website.
- CPM (Cost per Thousand Impressions): You earn money based on the number of times an ad is displayed, typically per 1,000 impressions.
How do you earn money with Google AdSense?
You earn money by having Google AdSense ads on your website, as you receive a percentage of the revenue Google generates from selling the ads.
Conversely, as an advertiser you pay to have your ads displayed (broadly speaking: the more you pay, the more they are shown), but you earn money in the form of clicks from the ads and increased brand value, which will generate value on your bottom line.
Google AdSense: Here's how to sign up and get started!
Signing up for Google AdSense essentially just requires you to sign up, and then you are basically ready to go. Below you will find the guide to how you can have ads displayed on your website using Google AdSense:
You sign up for Google AdSense by following Google's own guide for this:
- Go to: https://www.google.com/adsense/start/#/?modal_active=none
- Click "Sign up now"
- Add the URL of the page on which you wish to display ads.
- Add your email address
- Log in with your Google Account (if you don't have one, you'll need to create one)
- Select your country and region.
- Read and accept the terms shown
- Click "Create account"
You can read more in Google's own guide here: https://support.google.com/adsense/answer/7402253?hl=en
Would you like to earn money from your website by displaying ads?
Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you get started with Google AdSense.
