What is Influencer Marketing?
Influencer marketing refers to the use of influencers in marketing: people who have influence over others, used to promote a product, brand or company.
Influencers typically exert their influence through the use of social media, which often includes one or more of the following:
- Youtube
- TikTok
Types of influencers:
When it comes to influencers, there are broadly three types:
- Mega influencers: People who are very well known and reach a large but often broad audience (typically +10,000 followers and often many more)
- Micro influencers: People with influence over a smaller number of people — though often a more targeted/niche audience (typically <5,000 followers)
- Macro influencers: People with influence over a large number of people (typically +5,000 followers)
What can Influencer Marketing do?
Influencer marketing can be used both to increase your company's and/or product's level of awareness and preference.
In addition, it can be used to reach both a broad audience as well as a targeted, niche audience.
It is about choosing the right influencers in relation to the objective, the company and the target audience. And when this is done successfully and incorporated into the right digital strategy, we often find that influencer marketing is an extremely effective form of marketing. This brings us to the next point.
Why use Influencer Marketing? 5 benefits
Influencer marketing can generate an extremely high ROI, and there are several good reasons for this. Below you will find 5 benefits of using influencer marketing in your marketing strategy:
Influencer marketing: 5 benefits
- Higher credibility than many other forms of marketing.
- Gives your brand credibility and creates preference.
- You can reach a targeted audience
- Can spread quickly and organically.
- Cost-effective.
Which will often generate a positive ROI.
That said, influencer marketing is not the right fit for every company and marketing setup. It depends on the individual situation, company, objective and digital strategy.
Are you ready to boost your marketing with influencer marketing?
Call us on 30 12 42 72 for a no-obligation chat!
