What is a keyword?
A keyword is a word that is relevant for your website to rank on in the search engines. In other words, keywords that your potential customers search for in search engines.
Finding the right keywords and optimising for them is the foundation of search engine optimisation of your website. It is about being where the customer is looking for you. For example, if you offer retro furniture and want to rank for it, your keyword would be: "retro furniture".
What a keyword is on your website differs from URL to URL, and what is relevant for each URL to be found for by search queries.
Examples of keywords:
- "retro furniture"
- "beds"
- "SEO agency"
- "contact lenses"
- "bicycles"
What are good keywords?
What makes a good keyword depends on your website, the individual URL, and the behaviour of your potential customers.
You find the right keywords by analysing the market, including trends and competition in the market.
Use keyword tools to find the right search terms
When conducting a keyword analysis to find the right keywords, using keyword tools is close to essential. Fortunately, there are a number of free options available if you do not have access to or wish to pay for a tool.
We have listed some of the free keyword tools you can use when searching for the right keywords:
Free keyword tools:
Need help finding and ranking for your keywords?
Are you ready to find the right keywords for your website? Fill in the form below, or call us on 30 12 42 72 to get help with your keyword analysis!
