What are long-tail keywords?
Within SEO and SEM, a primary distinction is made between long-tail keywords and head keywords. A keyword is the search term that your SEO efforts are aimed at. A long-tail keyword — unlike a head keyword — contains more than one word.
A long-tail keyword is therefore more specific than a head keyword.
Long-tail keyword examples
A few examples of long-tail keywords are:
- Tommy Hilfiger long-sleeve sweater
- What are long-tail keywords?
- Where do you calculate your conversion rate
Whereas examples of head keywords are:
- Tommy Hilfiger
- Keyword
- Conversion rate
But which long-tail and head keywords are the right ones for your business depends on your customers and your industry.
Why work with long-tail keywords?
Head keywords often have more searches than long-tail keywords, but the competition for them is also lower, as there is less content about long-tail keywords on the web.
In addition, long-tail keywords are more specific and typically occur later in the customer journey, when the customer is closer to making a purchase.
The combination of lower competition and converting traffic means that long-tail keywords can be particularly interesting to work with for your business.
Are you ready to optimise your SEO with the right long-tail keywords?
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