What is a Marketing Manager?
A marketing manager is the person in a company responsible for managing, planning, and executing the company's marketing and marketing resources. In other words, the marketing manager's primary job is to ensure the company's marketing is successful. The title "manager" — as opposed to, say, coordinator — implies that the person has responsibility for other staff.
What Does a Marketing Manager Do?
What a marketing manager does precisely depends on the individual company. It can cover anything within marketing, such as SEO, traditional marketing, Google Ads, social media, and more — depending on the company and its customers.
Today, some of the marketing manager's typical tasks include:
- Market analysis, etc.
- Defining the marketing strategy
- Developing goals and KPIs
- Coordinating and executing marketing efforts
- Monitoring and optimising marketing (and measuring against KPIs)
- Liaising with marketing partners where applicable
- Reporting, e.g. to the rest of management and/or the board
Alternatives to a Marketing Manager?
An alternative to hiring a dedicated marketing manager is to use an existing employee who has knowledge of and/or experience with marketing.
Another alternative is to choose a partner who has full or partial control over the marketing strategy and its associated efforts. A marketing agency can also be used as a supplement to your marketing manager for outsourcing selected tasks.
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