What is OOH (Out-of-home Advertising)?
OOH stands for Out-of-home Advertising and covers all advertising outside the home. OOH marketing refers to advertisements that reach the recipient while they are outside their home and in public areas — in the city, on the road, on the street, or similar.
TIP!
Out-of-home Advertising is also known as out-of-home media, traditional marketing, outdoor marketing, and more.
OOH marketing is particularly effective as a tool for increasing a brand's exposure and building brand value.
Types of OOH (Out-of-home Advertising)
As mentioned above, Out-of-home Advertising covers all marketing outside the recipient's home. Below you will find some of the popular types of Out-of-home Advertising:
- Billboards
- Bus advertising
- Taxi advertising
- Displays
- Banners on buildings, etc.
Would you like sparring on how you can use — and get the most out of — OOH marketing in your marketing mix? Call us on 30 12 42 72!
