Marketing Index

Outreach linkbuilding

What does Outreach mean?

Outreach means "reaching out" and is a discipline in which a person or company reaches out to other individuals or companies to obtain a service or similar that they do not have access to themselves.
Outreach is used in connection with online marketing, influencer marketing, linkbuilding and PR.

What is Outreach Linkbuilding?

Outreach linkbuilding works by having a person from a company (performing the discipline) contact other websites and ask them to link to your website. This can be done, for example, by sending them an email, contacting them on social media or similar.

TIP! Read more about linkbuilding and the various forms and disciplines within linkbuilding here.


To succeed with outreach linkbuilding, it is essential that the person you want to link to your website has something to gain from doing so.
This could be due to the following:

  • Your content will provide value to their readers.
  • They have an existing broken link that your link can replace.
  • Your content contains relevant statistics, data or similar that people want to link to.

Are you ready to get started with outreach linkbuilding?

Call us on 30 12 42 72 for advice on how you can succeed with linkbuilding!