What is a Paid Specialist?
A Paid Specialist is a role within digital marketing focused on paid marketing activities such as Google Ads, Facebook Advertising, affiliate marketing and similar channels.
What a Paid Specialist does precisely depends on the company and the associated tasks involved in the role.
What does a Paid Specialist do?
A Paid Specialist works with paid advertising, including:
- Google Ads (SEM)
- Bing Ads (SEM)
- Facebook Ads (SoMe)
- LinkedIn Ads (SoMe)
- Instagram Ads (SoMe)
- Affiliate marketing
- Amazon Ads
A Paid Specialist may work with all or some of the paid advertising channels listed above — which ones and how depends on the company they work for.
Work across the individual paid channels typically spans everything from planning and strategy to execution and optimisation.
Why you should hire a Paid Specialist
As the cost of clicks across media continues to rise and the options become more numerous and complex, it is essential to have skilled professionals managing your paid marketing. A Paid Specialist ensures you get the absolute maximum out of your marketing budget — and avoid throwing money away, which can easily happen if you are not a specialist in the field.
Are you considering optimising your paid advertising and getting more value from your marketing budget? Fill in the form below, or call us on 30 12 42 72 for a no-obligation conversation about how a Paid Specialist can help you get the most out of your advertising.
