What is Google's People Also Search For Box?
Google's People Also Search For box (PASF) is an important element in search results (SERP) that provides users with suggestions for related searches. This box displays questions that users also search for in connection with the primary keyword, and presents answers from content across the web.
Example of a People Also Search For Box in the SERP
When you search for something like "what is Google Pay", you may see a PASF box beneath the search results with questions such as "How does Google Pay work?" or "What are the benefits of Google Pay?". See the example below:
How do I optimise for the People Also Search For Box?
- Identify relevant questions: Start by finding the questions your customers search for in relation to your primary keyword. Tools such as Answer the Public and Ahrefs can be useful for this.
- Create content: Produce content that includes questions and answers. A FAQ section can be an effective way to present this information.
- Keep content up to date: Ensure your content is always relevant and current to remain visible in search results.
TIP: Find inspiration by browsing Google's Search Results.
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