What is Performance Marketing?

Performance Marketing is marketing where you only pay for performance/results. It is therefore a form of marketing in which the advertiser only pays for real results. No results, no payment.
Performance marketing is particularly a concept that has emerged in connection with online marketing, where it is possible to measure user actions and thus have data on whether or not your marketing efforts are delivering results.
What "performance" means depends on your business. It could be leads, clicks or actual customers.

Performance Marketing pricing models

There are various pricing models within Performance Marketing where you only pay for results. The most common ones are listed below:

CPM / Cost-per-mille: Here you only pay for the number of impressions you receive.
CPC / Cost-per-click: Here you only pay for the clicks you receive.
CPL / Cost-per-lead: Here you only pay for the leads you receive.
CPA / Cost-per-action/acquisition: Here you only pay for specific actions or the acquisition of a new customer.

Which pricing model is the right one depends on the objective of the individual campaign and/or ad. If the goal is increased brand awareness, the pricing model should be CPM; if the goal is new leads, the pricing model should be CPA, and so on.

Why work with Performance Marketing?

The reason for working with performance marketing is fairly obvious: you only pay if you get results, and there is therefore no financial risk.

Because that is exactly what is possible today. Where before digitalisation and marketing as we know it today, you paid a fixed price regardless of actual results, we can now pay only if we get results.
With performance marketing: No results = No payment.

Get started with Performance Marketing today!

Do you want to get started with performance marketing, where you only pay if you see results, progress and new customers?
Our success is directly dependent on our clients' success, and we work to create performance across markets and industries, based on each company's primary objectives.
Through in-depth data and analysis and close collaboration, you will find out how we can best channel our focus so that it makes a real difference to your bottom line. And using AI and state-of-the-art technologies, we minimise input and maximise the output of our combined marketing efforts.