Product Description

What is a product description?

A product description is, as the name suggests, a description of a product. Typically found on a product page, on a webshop.
The product description goes in depth about the product, its specifications, any sizes and variants, as well as functionality — all depending on what the product is. It is about writing a product description that has value for the reader — the potential buyer.

Why write product descriptions?

Product descriptions play a crucial role on your website. For two reasons:

• SEO: Good, relevant and valuable product descriptions help search engines understand your product URLs and thus provide better rankings for product-specific searches — often some of the most converting visitors come this way.

• Conversion rate: Good, comprehensive and valuable product descriptions increase the number of visitors who become buyers.

It is therefore well worth investing the necessary time in writing product texts that are: SEO-optimised, valuable and comprehensive.
How do you do that? We cover that in the next section!

How do you write a (good) product description?

A good product description is, as mentioned, a text that both helps the visitor, sells your products and at the same time attracts relevant visitors through relevant rankings from search engines (SEO).
Therefore, a "good" product description depends on what you sell and who you sell to.
Below you will find 6 tips for writing great product descriptions that are SEO-optimised, informative and sales-driven!

6 tips for writing great product descriptions

1. Make sure your texts are SEO-optimised and written on the basis of thorough keyword analysis.
2. Focus on the recipient in your text, and what value and information they receive.
3. Remember that product descriptions act as a salesperson and should convert your potential customers into customers.
4. Make sure your texts are of an appropriate length — both in terms of SEO and the user.
5. Don't forget your products' title tags and meta descriptions: Either optimise them individually or set up rules that ensure good, auto-generated titles and descriptions.
6. Use the EFU model in your work with product descriptions.

You can read much more about SEO, keyword analysis and the EFU model here.

Are you ready to optimise your product descriptions and increase sales?

Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you write compelling product texts!