What is SaaS marketing?
SaaS stands for "Software as a Service" and SaaS marketing therefore covers the marketing of companies that offer software products. This could include CRM systems, online tools, ERP systems, accounting software and much more — anything that can be defined as software.
Marketing a SaaS company can be targeted at both B2B and B2C audiences, depending on who the product is aimed at. However, SaaS companies are often B2B, meaning software designed for businesses.
Typical SaaS marketing channels
Succeeding with SaaS marketing is, like all other marketing, about choosing the right channels and messaging in relation to your customer journey.
Below you will find the typical SaaS marketing channels we see today:
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