What is SEM?
SEM stands for Search Engine Marketing and covers marketing on search engines. In broad terms, this means promoting a product, business and/or service on search engines such as Google, Bing, Yahoo and others.
SEM therefore encompasses disciplines such as:
- SEO: Strengthening organic presence in search engines.
- Ads: Paid text ads on search engines.
- Shopping: Paid product listings on search engines.
- GMB: Google My Business to strengthen presence on search engines.
And much more.
Today, SEM is largely associated with Google Ads and SEO in relation to Google, as Google is the most dominant search engine in Denmark and worldwide with a market share of +90%.
SEM: A concept by many names
SEM is also known as and closely related to the following terms: SEA, SEO, PPC, Google Ads, Bing Ads, Paid Search and more.
Why work with SEM?
Search engines are involved in almost every customer journey on the way to a purchase today. Whether it is buying new clothes or making a major B2B decision, search engines almost always play a — and often a significant — role in the buying journey: from information searches all the way through to the actual purchase.
And for good reason. Search engines are the gateway to information, and this is where your customers are actively looking, allowing you to draw them to you.
It is therefore essential as a business to be present and visible on search engines and in relevant searches. This is achieved through Search Engine Marketing — either in the form of SEO or paid advertising — or best of all: both.
Would you like to increase your visibility in search engines and reach your customers at the right moment? Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you get the most out of your SEM strategy.
