What is an SEO consultant, and what do they do?
An SEO consultant is a person who advises within the area of expertise: SEO; Search Engine Optimization – also known as search engine optimisation. In other words, an SEO consultant is someone who advises on what it takes to move a website higher up in the organic results in search engines such as Google, Bing, etc.
Since search engines use complex algorithms that look at more than 200 different parameters when ranking a website for a given search, the tasks of an SEO consultant are very varied.
In other words, what an SEO consultant does depends 100% on the individual case. Below you will find some of the typical tasks an SEO consultant handles.
Typical tasks of an SEO consultant:
- Analysis of the SEO starting point: Technical, on-site and off-site.
- Strategy and plan based on this: What needs to happen, when, where, how and by whom?
- Knowledge about execution and exactly what is needed.
- Follow-up and measurement of relevant KPIs.
- Use of data and analysis and SEO tools.
- Repetition of the above.
And much more.
What does an SEO consultant cost?
An external SEO consultant typically costs between 500 and 1,500 DKK per hour. What an SEO consultant costs exactly will always depend on your current setup and starting point, as well as the individual consultant's experience, knowledge, etc.
As with everything else, you get what you pay for.
What does an SEO consultant earn?
An SEO consultant has an average monthly salary of around 36,892 DKK (2024 data)
Those who earn the most earn between 60,000–80,000 DKK, and those who earn the least earn between 15,000–25,000 DKK.
Below you can see the distribution of SEO consultants' monthly salaries in Denmark (source: Jobindex.dk):
Are you looking for an SEO consultant?
There is no getting around the fact that search engines are one of the most important digital channels.
More than 50% of all online journeys start here, and search engines are involved in almost every purchasing journey. At the same time, competition is intensifying and search engine algorithms are becoming more complex – placing great demands on those who work with SEO.
It is therefore a must to have skilled people in-house, or connected as an external SEO consultant, if you want to compete for the top positions in search engines that deliver constant, free traffic and customers.
At Searchmind, we help businesses with everything within online marketing, and SEO is one of our absolute core competencies – naturally so, as it is one of the most important traffic channels for most businesses.
That is why we also have some of the country's most skilled specialists working with search engine optimisation for all types of businesses regardless of size, customers and industry.
