What is an SEO text?
An SEO text is a text on a website that is search engine optimised — hence the term "SEO". SEO texts are an important part of search engine optimisation today, as they help Google understand the content of a given page and thus how relevant that page is in relation to a given search.
In practical terms, a search engine optimised text is one written according to best practices for ranking in search engines. This includes using relevant keywords in an appropriate quantity.
How long should an SEO text be?
There is no single answer to how long an SEO text should be. The length depends on both your visitors and SEO. What is an appropriate amount to inform and help your visitors, and what is an appropriate amount to rank for the selected keyword(s)?
How do you write a good SEO text? 6 steps
A good text on your website helps attract potential customers by ranking for relevant keywords, informs and helps those customers, and at the same time converts them into paying customers. Your SEO text therefore needs to be:
- Search engine optimised.
- Informative and value-creating.
- Sales-driven.
How your text achieves this depends on your business and your customers. Below you will find 6 steps for how to write SEO texts that do exactly this!
How to write great SEO texts! 6 steps
- Write your texts based on keyword and competitor analysis.
- Focus on the reader in your text, and what they get out of reading it.
- Don't forget the purpose of the text: to sell your product. Write persuasive texts.
- Structure your text using the EFU model.
- Make sure your text is engaging and easy to read through linguistic techniques (such as using active language, writing good headlines, being grammatically correct, etc.)
- Remember title tags and meta descriptions (they strengthen both your page's SEO and CTR)!
What is the next step in your work with SEO texts?
You now have the necessary knowledge and know what it takes to write SEO texts that drive traffic to your site, help your visitors, and sell your product.
So: what is the next step in your work with SEO texts? Do you know where to prioritise your efforts and where your time is best spent? We are happy to help you get started and provide concrete guidelines on where, what, and how you can best achieve your goals with your SEO texts!
Are you ready to improve your SEO texts and attract more customers?
Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you optimise your content strategy.
