What is SoMe, and what does it stand for?
SoMe stands for: Social Media and is thus a broad term covering all social media platforms such as: Facebook, Instagram, LinkedIn, Snapchat, TikTok and more.
Social media plays a significant role in many people's daily lives — both in Denmark and worldwide. This makes marketing on social media an obvious and often highly effective marketing channel.
What is SoMe Marketing?
SoMe Marketing covers all marketing on social media. The vast majority of social media platforms offer businesses the opportunity to advertise to their users. In Denmark, for example, it is particularly popular to advertise on: Facebook, Instagram and LinkedIn — but newer social media platforms such as Snapchat, TikTok and others are also gaining ground, with more constantly emerging.
Which social media platforms a business uses in its SoMe strategy (which platforms and how they are used in marketing) depends largely on the company's target audience.
What is SoMe communication?
In its broadest sense, SoMe communication covers how one communicates on social media — both person to person and business to person.
SoMe communication is an important concept in SoMe marketing, as it is crucial that a business communicates in the right way to its target audience, in relation to the platform it is on and the brand it wishes to represent.
The first step towards successful SoMe communication is therefore to keep the recipient (the target audience) in focus, to consider which platform you are communicating on, and of course to think about what brand image you wish to project.
