What is a title tag?
A title tag – also known as an SEO title – is the headline displayed at the top in blue in search results and at the top of the tab in the visitor's browser.
Below you can see how a title tag might look for the search "EFU model":
And here is how it also appears in the browser window:
The title tag is the first thing search engines see when they crawl a website, and it therefore plays a significant role in a website's ranking. In addition, the title tag is also the most visible and first thing your potential customers and visitors see in the search results. This means the title tag also plays a major role in your page's Click Through Rate (CTR).
Why you should work with title tags!
For the reasons above, it is important that your title tags are spot on, so you achieve:
- the best possible rankings.
- the highest possible CTR and thus the most traffic
How long can my title tag be?
Google constantly changes the length of how many characters are displayed in title tags in their search results. In addition, there are differences in how long title tags are displayed across different devices such as mobile, desktop, tablet, etc.
The goal is to have the entire title tag displayed so it does not get cut off, and search engines and users miss out on relevant information – such as USPs, CTAs, or similar.
Our recommendation, to best ensure your title tags are not cut off, is to keep your title tags under 60 characters.
TIP!
Make sure your title tags are not cut off and keep them under 60 characters.
Stay up to date on any relevant updates regarding your title tags at: https://www.seroundtable.com/
Where and how do I add my title tags?
The title tag sits in your code within the <title></title> tag:
This is where it must be inserted in order to be displayed on your page and in search results.
Most CMS systems, however, have an input field where you add your title tag. If it is not available by default, you can typically download a plugin that allows you to write your title tags – for example WordPress, which supports Yoast and similar plugins.
How do I write good title tags? 4 tips
A good title tag is one that is fully search engine optimised, descriptive, compelling, and thus delivers the highest possible CTR. Here are a few tips on how to do exactly that!
4 tips for your title tags
- Make sure your title tags are search engine optimised and contain the right keyword(s).
- Make sure your title tags are descriptive, compelling, and generate the highest possible CTR.
- Use characters, emojis, numbers, and similar elements to increase CTR.
Make sure your title tags do not get cut off on either mobile or desktop.
Do you need help optimising your title tags for better visibility and a higher CTR?
Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can improve your SEO strategy.
