What is web copy?
Web copy is the English term "copywriting" and in its broadest sense covers written content for websites. Other terms for web copy you may have heard include SEO texts, category texts, landing page copy, copywriting, and more.
Web copy serves the dual purpose of helping a website rank in search engines and helping visitors by providing knowledge and information — while also converting them into customers. In that sense, web copy can be compared to a salesperson in a shop.
How long should my web copy be?
There is no definitive answer to how long your web copy should be. It depends first and foremost on what makes sense for the user. A text should be as concise as possible, with no unnecessary filler. At the same time, the length of the web copy should be assessed in relation to SEO and the competition for the keywords you want to rank for — this is where web copy plays a significant role.
How do you write good web copy? 6 great tips for your web copy!
As mentioned, web copy should both help visitors (and convert them into customers) and help your website rank in search engines. What makes good web copy therefore depends on your customers and the search engines.
We have seen, written, and read thousands of web copy pieces, so here are a few tips for writing web copy that drives traffic, helps visitors, and contributes to more sales!
6 tips for writing web copy that is SEO-optimised, informative, and sells:
- Your web copy must be search engine optimised.
- Write audience-focused content and concentrate on delivering value to the reader.
- Don't forget that your web copy acts as the salesperson for your product and must convert visitors into customers.
- Ensure your web copy is the right length — both for SEO and for the user.
- Remember your title tags and meta descriptions (they help with both SEO and CTR).
- Use the EFU model in your web copy work.
Do you need help writing effective web copy that both attracts traffic and converts visitors into customers?
Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can optimise your content.
