What is a webshop?
A webshop is an online store. It is a website from which the owners showcase and sell their products directly to customers.
The great thing about a webshop is that the entire purchasing process is automated, as it does not require staff to assist buying customers, as is the case in a physical store. In addition, it is more convenient for customers, as they can shop from the comfort of their own home and have their purchases delivered directly to their door.
How do you start a webshop?
If you want to start a webshop, you have several different options. The first thing you need to figure out is, of course, what you are going to sell. Once you have that sorted, the next step is the webshop itself. There are many options here in the form of different shop systems, etc.
Depending on how "hands-on" you want to be with the actual development of the webshop, there is a system that best suits your needs.
If you have the budget for it, the easiest option for most people is probably to get an external partner like Searchmind to develop the webshop for you. After that, you simply manage the webshop yourself, including products, order handling, customer enquiries, etc.
If you have a limited budget and not much technical knowledge, "closed" webshop systems such as DanDomain and Scannet can be an option, as these have many predefined themes that require minimal additional development. You can therefore get started running your own webshop quickly. There is also support always ready to help with any questions, etc.
If you have a bit more technical knowledge and can code websites, "open-source" systems such as Magento and WooCommerce (WordPress) may be the way forward.
What does it cost to start a webshop?
What does it cost to start a webshop? This question is impossible to answer definitively, as it depends on many factors. It is like asking "How much does a car cost?".
It depends on the size of the engine, the brand, how much equipment the car has, and so on.
To give an estimate of what a small, medium or large webshop would typically cost:
Small webshop
A small webshop has fewer than 100 products and limited functionality — for example, no language layers. This webshop is well suited to a beginner who wants to start selling a small number of products online without major requirements for functionality.
If you purchase a webshop of this size from a provider like DanDomain, you can get one for DKK 189 per month, though with a 6-month commitment, giving a minimum price of DKK 1,417.50. However, this is not the only cost involved in setting up a webshop.
A domain typically costs just over DKK 100, and there are ongoing costs for domain registration and setting up DNS service.
For your customers to be able to pay online, you also need an agreement with a payment processor, which typically costs between DKK 50–100 per month.
All in all, the monthly costs will be around DKK 300 per month. If you purchase the webshop as a one-time solution, it will cost between DKK 5,000–10,000.
Medium webshop
A medium webshop has over 100 products and up to around 5,000, with requirements for functionality such as multiple language versions or special design preferences. The price will typically be between DKK 10,000 and 50,000 as a one-time fee. There will be ongoing costs for payment processing, hosting and third-party integrations.
If you choose a monthly solution, the price will be DKK 600–1,000 per month.
Large webshop
A large webshop has over 5,000 products and extensive requirements for custom functions and design. Prices start at DKK 50,000 and can run into several hundred thousand kroner.
If you need a large webshop, it will typically be necessary to work with a skilled development agency like Searchmind.
What should I sell in my webshop?
Products that solve a problem and are not easy to find tend to sell best. It can also be an advantage to choose a product you are passionate about. Research emerging trends and try to bring a trend to the Danish market.
Once your webshop is up and running, you need customers. This can be achieved through digital marketing such as SEO or Facebook advertising.
Are you ready to start your own webshop?
Contact us at 30 12 42 72 for a no-obligation chat about how we can help you succeed online!
