What is White Hat SEO?
White Hat SEO is a term that describes the use of SEO techniques and strategies that stay within search engines' many guidelines. White Hat SEO is therefore the diametric opposite of Black Hat SEO.
In broad terms, White Hat SEO is characterised by a focus on optimisation for users rather than exclusively for search engines.
Which SEO techniques are White Hat?
White Hat SEO techniques are techniques that stay within Google's guidelines.
Examples of White Hat SEO include
- Quality content with value for the recipient
- Fast load speed
- Mobile-friendly website
- User-friendly website
- Title tags and meta descriptions focused on the searcher
- Natural backlinks
And many more.
As opposed to, for example, paid links, content served exclusively to search engines, and other methods that fall under the term: Black Hat SEO.
A middle ground between the two is Grey Hat SEO, where you walk a fine line and make use of techniques that exist in a grey zone (hence the name).
Ready to get started with White Hat SEO?
Unlike Black Hat SEO, White Hat SEO focuses on long-lasting and sustainable results. With White Hat SEO — unlike Black Hat SEO — you are very unlikely to be penalised or experience ranking drops when search engines update their algorithms and generally get better at "catching" website owners who violate their guidelines.
At Searchmind we use White Hat SEO, optimising for both users and search engines — because that delivers the best results! Are you ready to implement White Hat SEO for better results? Fill in the form below, or call us on 30 12 42 72 for help with your SEO strategy!
