What is word-of-mouth marketing?
Word-of-mouth marketing is when people mention and recommend your business within their network.
For example, a person looking for somewhere to eat in their local town might be recommended a great nearby restaurant by a friend.
Why word-of-mouth marketing?
Word-of-mouth marketing is an extremely effective form of marketing, as recommendations from friends, family and peers carry more weight than recommendations from the business itself.
Did you know?
Did you know that over 90% of customers consider recommendations from friends and family more trustworthy than any other form of recommendation?
Furthermore, word-of-mouth marketing is free compared to traditional marketing, which costs money in the form of CPC, per ad, or similar.
Word-of-mouth marketing only costs the time you invest in giving customers a great (read: exceptionally great) experience that makes them want to recommend your business within their network.
How to create word-of-mouth marketing
Many people believe there is nothing they can do to generate word-of-mouth marketing, and that it is entirely random whether customers recommend them to their network.
However, this is not entirely true.
While you cannot control or guarantee that your customers will recommend you, there are various initiatives and tips you can use to encourage word-of-mouth marketing. These include:
10 initiatives and tips to strengthen your word-of-mouth marketing:
- Focus on delivering an excellent customer experience.
- Work with public relations (PR).
- Work with viral marketing.
- Give customers something extraordinary and unique to talk and tell others about.
- Engage and involve your customers.
- Hire brand ambassadors to kick-start word-of-mouth marketing.
- Reward your loyal customers (e.g. through offers, memberships and similar).
- Work with email marketing in terms of retention, customer education and building loyal customers.
- Ask for and collect great reviews.
- Work with event marketing.
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