We are proud to present Dyberg Larsen's new webshop, created through a close and efficient collaboration between Dyberg Larsen and our team at Searchmind. It is the result of a creative process in which we have worked closely within the technical possibilities and ensured that the most important features have been implemented to improve both functionality and design.
A strong collaboration and rapid development
From the first meeting to the final launch, the collaboration with Dyberg Larsen has been both efficient and productive. We have worked swiftly and purposefully to ensure that the new webshop meets the needs of both the brand and its users.
Our team at Searchmind has handled everything from strategy and development to SEO. We have focused on creating a website that is visually appealing, easy to navigate and quick to shop on – while ensuring that Dyberg Larsen's brand identity is clearly reflected in the design.
Key improvements and features
In collaboration with Dyberg Larsen, we have implemented several major improvements to the webshop, resulting in a more streamlined and functional platform:
Improved product presentation, where variants, related products, and recently viewed products can easily be displayed
Product images in lifestyle settings, showing products with lights on and off.
New menu structure focused on rooms to create an easier shopping experience
Optimised purchase journey, so customers can easily and quickly add products to the basket and complete their purchase
Features such as “Add bulbs”, providing users with relevant recommendations based on their choices
Greater focus on discounts, such as “Free shipping from 699 DKK” to drive sales
Product cards with master data, so customers can quickly get an overview of key product information
Underlying technology and integrations
The new webshop is built on Shopify, giving Dyberg Larsen a scalable platform that is easy to manage. We have implemented integrations with Uniconta to synchronise products and orders, making the system even more efficient. Uniconta enables automatic updating of product data and orders between the webshop and the accounting system, saving time and reducing errors.
A key feature is Shopify Payments, which is an excellent match with Shopify Markets. This combination ensures that international customers can check out in their own currency. With Shopify Payments, Dyberg Larsen can use multiple bank accounts and avoid currency conversion costs when handling international payments.
The webshop supports three markets via Shopify Markets, giving Dyberg Larsen the ability to offer a localised experience across different regions:
.dk – Danish with DKK
.com – English with EUR (a wide range of European countries)
.de – German with EUR
This Markets feature makes it possible to manage multiple markets from a single Shopify platform, giving Dyberg Larsen flexibility and easy access to international markets. This setup ensures that Dyberg Larsen can offer tailored and efficient commerce across multiple countries and currencies, while also simplifying logistics and payments.
Thank you for a strong collaboration
We are very pleased with the strong collaboration with Dyberg Larsen and the finished result. A big thank you to our team, who have worked intensively on the development.
Congratulations to Dyberg Larsen on the new webshop! We look forward to following its continued success and how it will inspire customers to choose Dyberg Larsen’s fantastic products.
The team behind
Lead Web Development
SEO Tech Lead
MarTech Specialist
E-mail Marketing Specialist
Senior Client Strategy Manager
